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FitBodyKarma
Brand Identity + Social Media Direction
We were approached to design a brand identity for Fit Body Karma, a Youtube channel for fitness. The client’s target audience was mostly female, but needed a brand identity that would appeal to males as well. Movement was the main concept that we wanted to show through the logo as well as the colour palette. We introduced some thumbnail templates for multiple social media apps as well.
Brand Identity
FitBodyKarma's presence on all social media had to stand out. We put together templates and guides for each social media platform so as to make it easier for FBK to continue maintaining the brand's visual consistency online.
Social Media Direction
YouTube
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